Reinstating a vibrant retail precinct
Coorparoo Square is a large development in Brisbane eastern suburbs, integrating cinema, retail, commercial and three residential towers. It is set to be a major destination within the rapidly developing area, bringing inner city vibes through laneways and innovative design.
In collaboration with Refresh Design, Goldi developed the wayfinding signage strategy and design to complement the architectural vision and establish cohesive and strong branding for this dynamic and vibrant destination.
Building signage features neon set in channel lettering, reminiscent of the original sign that was a local icon sitting atop the original Myer building on the site. Major tenants lightboxes are given prominence on large scale angled signs that project over the awnings, continuing the retro vibe. Signage to retail areas maintains the black and brass palette with perforated aluminium and clean design lines. Residential signage complements the sophisticated interior, with feature patterning in metallic tones set behind generous acrylic panels. A sepia coloured supergraphic that extends above all retail tenancies, features historical images from the old Myer building on the site, the local area, and retro lifestyle and retail themes.
- Wayfinding Strategy
- Signage Design and Documentation
- Supergraphic Design
- Goldi + Refresh Design
- Architecture: Conrad Gargett
- Builder: Probuild
- Signage Contractor: Intasign
- Client: Honeycombes Property Group
- 2019 Property Council Innovation & Excellence Awards • Best Mixed Use Development