Revealing the red thread


Dr Lena Belin is an award-winning independent researcher, consultant and strategic designer. Uncovering people’s truths, why it matters and how to create meaningful change is her passion. A new brand strategy and identity embraced the idea of the red thread that Lena reveals by connecting with people and their stories.The colour, typography and design also reflects her strong leadership and integrity of her work which is often the catalyst for transformative change for government, organisations and brands.


  • Strategy, Identity, and Communications