Your Local Friend


Entrepreneur Jodie Schiavo approached Goldi with a vision to develop an app designed to connect people with different local experiences—‘The local friend you want but you don’t have’. Goldi helped Jodie conceive the name ‘Billi’ with the tagline ‘Your local friend’. The word mark is simple, friendly, warm and playful—the dots of the ‘i’ suggest the connection or friendship. The dots and lines animate to form iconography and further express the idea of connection.


  • Identity, Window Graphics, Marketing material