Identity and placemaking graphics were key elements in the design of Federation University’s new campus that spans three floors of a Brisbane city office building.
The design has recently won a Gold Award in the Environmental Graphic Design category at the Melbourne Design Awards, which celebrates creativity and innovation in the intersection of communication design and the built environment.
Goldi Design was engaged by Conrad Gargett Architecture, to collaborate on the task of creating a sense of place for an aspirational learning environment for students combined with appropriate spaces for industry engagement. The solution also responds to the interior design finishes, complimenting geometric acoustic panels in the ceiling and on walls, as well as matching the colour and tones of upholstery and timber features.
Lawrence Toaldo, Managing Director of Conrad Gargett, highlighted
“We engaged Goldi Design to collaborate with our interior design team to create a suite of visually appealing, inspiring graphic devices to deliver a unique sense of identity for Federation University’s new Brisbane campus. Colourful, imaginative, geometric designs were crafted and strategically positioned by Goldi Design to complement the contemporary interior fitout of the facility. An innovative, vibrant learning environment that portrayed an aspirational future commercial space was delivered. Collaborating with Goldi Design was a productive, creative and harmonious process for our interior design team and client, with a positive design outcome for the project.”
For a campus inserted into a typical office building the challenge was in creating a sense of arrival, intuitive wayfinding, connection between floors and destinations within disconnected spaces.
The evocative, contemporary graphics take the user on a journey, and connect both spaces and floors. Centred around the theme of ‘Emerge’, the various graphics express the metamorphic process where students emerge changed from their experience.
The lift core and corridors are enlivened with coloured geometric designs, that draw the eye, conceptually representing the growth and release of the transformation process, while learning spaces are signposted by mirrored street maps of cities, referencing butterfly wing patterns and recognising Brisbane as an international city bringing together students from diverse backgrounds.
Striking conceptual graphics are paired with Federation University branded imagery in the entry space and continue into breakout spaces in the form of a mosaic parametric pattern
The collaboration on the project was a rewarding process for all, resulting in a space that acts as an international and industry hub, attracting postgraduate and undergraduate students and providing a range of spaces to host social, formal and informal learning needs.
The response from client, staff and students to the new campus has been extraordinarily positive.
“Angela at Goldi was extremely sensitive to the brief of combining a professional environment where industry partners would feel at home, alongside a space that would feel inspiring to a student body. We worked closely on several iterations of the brief as it progressed, ensuring it combined elements of importance to the University in a modern interpretation. Angela’s eye for detail, professional knowledge and ability to collaborate with her client make her a pleasure to work with.” Alexandra Elibank-Murray, Campus Director, Fed Uni Brisbane.
The campus is a great illustration of bringing a space to life through environmental graphics, whilst working within the constraints of an existing floor plate. The addition of graphics to the interior, enabled the client to fulfill their value proposition within budget and retain the ability to evolve the space over time as the focus and size of the campus changes.
The real success of this project is in creating a sense of place, by meaning to spaces it allows visitors, staff and students to feel connected to both the space they inhabit, as well as the larger university organisation, which benefits everyone.
For more information on this project visit the project page, or call us on 0413781379.
View the winning entry in the 2018 Melbourne Design Awards here.
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