Every body is beautiful


Shade Swim is a luxury Australian made swimwear label, with flattering and feminine swimsuits designed to suit all shapes and sizes.

Shade Swim Ecommerce Website

After being diagnosed with two stage 1 melanomas, our client Alyshia searched for years for a swimsuit that she felt confident in and that was also sun safe. So she made her own.

She also wanted to show real, everyday women that no matter what body shape or size you are, you can look stylish and feel confident in a swimsuit and be a sun-safe role model to younger generations.


Built from the ground up, this new brand entered a competitive market with a strong, luxury brand feel, featuring gold foil and teal design, and photography of a range of models.

A clean, modern Shopify website and active social media presence appealed to the target market, while a consistent design across collateral and packaging builds a strong brand identity.

Shade Swim Logo
Shade Swim Postcard

“I engaged Angela from Goldi to help with creating an identity and website for my new swimwear business. I had an idea of how I needed my website to look but did not have the expertise to execute it. I loved the planning and strategy session that we did at the very beginning. It was great to see all my ideas, plus get their input on what and how they felt my brand position was in the market. Then the team presented me with 3 different options/direction I could go.

Angela and her team were professional at all times, delivered on time and were always honest and upbeat. If I was unsure about anything they guided me with their experience to make the best decision for my brand. I would highly recommend them.”

Alyshia Morris | Founder
Shade Swim

Shade Swim
Shade Swim
Shade Swim Business Cards
Shade Swim Banner Mockup
Shade Swim

Strategy, Identity, Communication, Website




We’d love to help you create a better brand experience.

Book a 15 minute phone call with Angela to discuss how you can make an impact and build value through design.