Whether it is a new brand, re-brand or
an existing brand, our strategic approach uncovers the best way to authentically represent you and your message. We have helped build brands and communication for a wide range of clients including architects, builders, schools and health clubs.
Brand identity includes all elements from logo, look and feel ie. colours, fonts, images, support graphics to expression and tone of voice, and guidelines for implementing your new identity across all touchpoints.
Who are you? What should you look like? How should your image make people feel? How do you communicate your brand value.
Brand StrategyBefore we can start thinking visually we need to understand your who, what and why, to create an authentic and engaging brand, that connects, has impact and is highly valued. Our Brand Rocket process, will help get clarity and is the launch pad for your brand strategy and identity design.
NamingWe can facilitate naming of businesses, sub-brands, products or campaigns. Our process draws on the brand architecture and strategy to define naming territories, brainstorming and compiling of a long list of names. Through a workshop process with the client we define a shortlist of names and conduct preliminary testing for suitability, ownability and performance against established criteria.
Brand IdentityYour brand identity is the face of your business or brand. It represents your values, services, ideas and personality and communicates what you bring to the market. It can generate loyalty from your clients and help instill pride in your employees. Brand identity includes elements like colours, design, logo, name, symbol and tone of voice, but it also involves intangibles such as thinking, feelings and expectations.
Logo and Brand ExpressionStarting with a range of big ideas, we will develop moodboards and a range of concepts for the logo and how the brand is expressed through tone of voice and look and feel ie. colours, fonts, images, support graphics, image styles. We demonstrate these ideas on indicative designs for key applications and through a collaborative process we finalise the design and prepare all the brand assets to start implementing.
Brand GuidelinesA Brand Book makes it easy to keep your brand consistent and unmistakable no matter what you are undertaking, or who you are working with. A go-to document detailing your brand elements including strategic levers like purpose, mission, values and vision as well as the expression through logo, messaging, fonts, colours, subgraphics and brand imagery
Brand ImplementationIt’s showtime. Your identity will be rolled out across all touch points to deliver consistent branding whenever and wherever your audience interacts. This can include physical, digital or interactive applications.
Not sure where to start?
Gain brand clarity to refresh, grow and shoot your brand ahead of the curve. Introducing BRAND ROCKET by Goldi – a one on one workshop to get you on the right trajectory.
Branding
‘Perfectly Imperfect’
IAG Kids: Clay Studio
Preserving and revitalising a legacy
Rockhampton Botanic Gardens and Zoo
Take a look closer
Insect Agency Exhibition
A modern art love story
RAUSCHENBERG & JOHNS: SIGNIFICANT OTHERS
Igniting ideas with a creative learning world
TREELY
Showcasing a daily sketching ritual
Deb Mostert: Everyday Sketchbooks Exhibition
A mosaic of evolving Australian nature
Jane du Rand: Green, Red & Black Exhibition
A bold statement for arts & culture in Somerset
Somerset Civic Centre
"Our new identity positions The Condensery on a whole new level. The logo and its application as a dynamic frame is above and beyond all expectations and provides a sophisticated, elegant and extremely attractive visual language"
RACHEL ARNDT, GALLERY CURATOR, THE CONDENSERY | SOMERSET REGIONAL ART GALLERY
YOU + US
YOU + US
We’d love to help you create experiences people love.
Book a 15 minute phone call with Angela to discuss how you can make an impact and build value through design.
