WAYFINDING
& SIGNAGE

Crafting authentic and engaging brands. We take the guesswork out of connecting with your audience with strategic and contemporary design.

Goldi specialises in delivering distinctive wayfinding solutions that differentiate, orientate and activate to connect people to place.We believe that good wayfinding should be intuitive, functional and in harmony with the purpose and design of a place.
Wayfinding and signage are critical components in creating a memorable, welcoming and stress free experience for any place. From workplaces, and schools to Hospitals, Community and public places, they play an important role in helping people find their way.

Why do you need a wayfinding and signage designer?

STRATEGY
As a discipline wayfinding design is quite specialised, and requires experienced designers who are able to develop a clear strategy for how people will navigate a place.

Wayfinding is not just about signs!

It involves establishing intuitive wayfinding through the architectural and landscape design, creating pedestrian and vehicular flows as people approach, enter and move through a place toward their destination and identifying key areas for providing information, orientation and direction through signage.

It is also about providing equitable access to everyone.

A successful wayfinding strategy considers a variety of visitors needs and how their journey through the site can be assisted through progressive disclosure of relevant information at the right time.

COLLABORATION
The success of any project largely depends on the quality output of the entire design team.

Wayfinding designers often work collaboratively with urban planners, architects, landscape designers and a range of other consultants.

An experienced wayfinding designer understands more than just graphic design of signs. They will consider how the wayfinding fits within the overall design and flow, and how signage can integrate with the architectural vision, materiality and functional requirements of a building or space.

DETAILED DOCUMENTATION
Providing detailed documentation for construction is a key part of a signage designers role. With clear and concise documentation
and specifications, signage can be constructed to a high quality standard without the need
for improvisation or changes by signage contractors.

Wayfinding signage systems need to also meet current Building Code compliance requirements and Australian Standards for accessibility.

What are the key steps in a wayfinding project?

  • Goldi-1
    Wayfinding Strategy
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  • Goldi-2
    Detailed Design
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  • Goldi-3
    Documentation
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  • Goldi-4
    Signage Manual
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  • Goldi-5
    Council Application
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  • Goldi-6
    Construction
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Relevant Projects

Step into the
stories of our city

THE STORYTELLERS EXHIBITION

Step into the
stories of our city

THE STORYTELLERS EXHIBITION

Step into the
stories of our city

THE STORYTELLERS EXHIBITION

Step into the
stories of our city

THE STORYTELLERS EXHIBITION

Step into the
stories of our city

THE STORYTELLERS EXHIBITION

Step into the
stories of our city

THE STORYTELLERS EXHIBITION

Step into the
stories of our city

THE STORYTELLERS EXHIBITION

Step into the
stories of our city

THE STORYTELLERS EXHIBITION

Step into the
stories of our city

THE STORYTELLERS EXHIBITION

YOU + US

YOU + US

We’d love to help you create a better brand experience.

Book a 15 minute phone call with Angela to discuss how you can make an impact and build value through design.