Every body is beautiful

SHADE SWIM

After being diagnosed with two stage 1 melanomas, our client Alyshia searched for years for a swimsuit that she felt confident in and that was also sun safe. So she made her own.

She also wanted to show real, everyday women that no matter what body shape or size you are, you can look stylish and feel confident in a swimsuit and be a sun-safe role model to younger generations.

Built from the ground up, this new brand entered a competitive market with a strong, luxury brand feel, featuring gold foil and teal design, and photography of a range of models. A clean, modern Shopify website and active social media presence appealed to the target market, while a consistent design across collateral and packaging builds a strong brand identity.

SCOPE

  • Strategy, Identity, Communication, Website

VISIT