Creating a dining and medical hub

HOMEWORLD HELENSVALE STAGE 6

Located adjacent the already successful Gold Coast shopping precinct, Stage 6 incorporates the Gold Coast North Medical Hub with medical practitioners and allied health specialists, and the Dining Quarter. For the high exposure site, strong destination brand identities were developed for both components, and applied to a striking suite of wayfinding signage that compliments both the contemporary urban architecture, and the existing visual language in the rest of the centre.

SCOPE

  • Identity, wayfinding and signage, outdoor advertising

CLIENT

  • Macpro Properties

ARCHITECT

  • Cottee Parker

PROJECT MANAGER

  • Gaskin

SIGNAGE PRODUCTION AND INSTALL

  • Bentleigh Group