Refreshing the identity
REFRESH STUDIO FOR ARCHITECTURE
Architects REFRESH* came to Goldi for a brand refresh—no pun intended.
Using their existing logotype we proposed a name change to REFRESH* Studio for Architecture and worked with Ed and Monika to develop a tagline and messaging to encapsulate the essence one who they are and their architectural style.
We boiled everything down to this internal philosophy R* = ZEN.
Zen is a way of thinking living, its how REFRESH approach their work. SIMPLE, CALM, UPLIFTING, INVIGORATING, REPLENISHING, CONSIDERED, EFFICIENT, SMART. This underpins the creative thinking and decision making and inspired the tagline like R* MAKE SPACE FOR YOU.
It also then translates to all aspects of their communication through brochures, social media and merchandise.
- Identity and Communications