Hidden Wonder
QUEENSLAND MUSEUM KURILPA
Croc! is an immersive exhibition at Queensland Museum that challenges visitors to see crocodiles not as fearsome predators, but as vital, majestic creatures worthy of respect.
Goldi developed the exhibition identity and design around the theme Hidden Wonder, inviting audiences to view crocodiles from a new perspective: the eye of the crocodile.
Natural camouflage, intricate textures, and ancient power are brought to the surface, creating a fresh visual and emotional connection.
The Croc! exhibition identity has come to life through super-sized banners, entry graphics and posters as you arrive at the Queensland Museum at Kurilpa.
Following its Brisbane premiere, Croc! will tour nationally to Sydney, Darwin and Townsville, giving audiences around the country a chance to experience the intriguing world of the crocodile.
At the heart of CROC! is participation. The exhibition is highly interactive, featuring hands-on zones where visitors can test their knowledge and engage with the subject matter through immersive displays, digital projections, and audio-visual elements.
For these, Goldi created a number of bespoke illustrations and graphics in line with the identity and visitor experience. This included a hatchling survival game, the background for a cavalcade of ancient crocodilians, a toad training interactive, an intelligence game and a bite gauge.
SCOPE
Branding, Exhibition Graphics and Didactics, Marketing
CLIENT
Queensland Museum, Australian National Maritime Museum and the Museum and Art Gallery of the Northern Territory
WEBSITE
https://www.museum.qld.gov.au/kurilpa/whats-on/croc
Photos courtesy of Queensland Museum and Goldi.
From ancient ‘supercrocs’ that once roamed with dinosaurs to the unique crocodile species living across the world today, Croc! Lost Giants to Living Legends explores the science, culture and enduring connections between people and these remarkable creatures.
Crocodiles survived the dinosaurs, evolved and made their mark on culture, fascinating humans from early First Nations’ stories to Hollywood blockbusters of today. Where does the legend and the myth meet reality?
Experts from Queensland Museum, the Australian National Maritime Museum and the Museum and Art Gallery of the Northern Territory have created this world premiere exhibition.
YOU + US
YOU + US
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