One product to change your life
OPUL HAIRCARE
OPUL is an Australian-made growth and repair peptide tonic designed to transform hair—for those who demand excellence.
An intentional “less is more”, approach creates a brand that is minimal and opulent.
Goldi partnered with the founder of OPUL to shape the entire brand from the ground up, from identity and packaging to strategy and storytelling.
With a “less is more” mindset, the brand brings together clean design, natural textures, and a visual world that feels intentional, confident, and quietly opulent. Inspired by the geometry of nature and the structure of Art Deco architecture, the brand reflects the beauty of what’s already there, just revealed.
A refined, minimal aesthetic. A clear sense of purpose. A brand that knows exactly who it is.
Goldi created the packaging and visual language to match. Clean lines, tactile textures, and thoughtful details bring the brand’s minimal, considered ethos to life, grounded in the Australian landscape.
It’s not just about looking good. It’s about creating something that feels aligned with its purpose, values, and the people it’s made for.
In addition to crafting the brand identity and packaging for OPUL Hair Care, Goldi also brought the brand to life online.
The website reflects the same clarity and intention behind the product itself, minimal, elegant, and built with purpose.
It tells the story, showcases the product, and invites people into the visual world we helped shape.
A one-product brand with a strong point of view needs a digital presence to match, and this one delivers.
SCOPE
Brand identity, packaging and website design
CLIENT
OPUL Haircare
PRODUCT PHOTOGRAPHY
Codie Zofia
Relevant Projects
YOU + US
YOU + US
We’d love to help you create a better brand experience.
Book a 15 minute phone call with Angela to discuss how you can make an impact and build value through design.