THE DESIGNERS' GUIDE: EASTON PEARSON ARCHIVE EXHIBITION
The Designers’ Guide: Easton Pearson Archive featured 200 garments displayed at Museum of Brisbane (23 November 2018 – 22 April 2019).
The exhibition revealed the artistry, techniques and demi-couture practices that placed the label at the forefront of Australian fashion from 1998 – 2016.
The brief called for a dynamic and ‘now’ exhibition brand identity − to engage a fashion-hungry under 35s audience, − while communicating Easton Pearson’s place at the forefront of slow, ethical fashion and fashion as art. Centred around the concept
of a ‘Window’ – into the designers mind, processes and world – the brand identity provides an inspiring and eye-catching solution with repetition of pattern and process across all mediums referencing the designer’s own techniques.
SCOPE Brand identity – Logo – Look & Feel
Marketing & Communication – Marketing collateral – Outdoor Advertising – Print and Digital Advertising – Catalogue
Exhibition – Title Wall – Didactic Text – Signage
CLIENT Museum of Brisbane
PHOTOGRAPHY Easton Pearson Archive, Museum of Brisbane Collection, images: Carl Warner Exterior banners and exhibition experience: Katrina Garvey, Angela Stefanoff