Stage 6 is a new health and lifestyle extension to the existing Homeworld Helensvale centre. Offering food, health, and retail, the project is a one-stop-shop allowing visitors to avoid travelling to multiple locations for various needs.
Located adjacent the already successful Gold Coast shopping precinct, Stage 6 incorporates the Gold Coast North Medical Hub with medical practitioners and allied health specialists, and the Dining Quarter. For the high exposure site, strong
destination brand identities were developed for both components, and applied to a striking suite of wayfinding signage that compliments both the contemporary urban architecture, and the existing visual language in the rest of the centre.
SCOPE Identity, wayfinding and signage, outdoor advertising