A one-of-a-kind identity


Goldi was tasked with creating a strong and unique brand identity for a new range of bespoke pots and planters. Ironbark Arthouse makes one of a kind, everlasting pots and planters, from high grade stainless steel, designed to be a statement pieces.

The brand balances rugged Australiana with soft bespoke elements, just like the pots themselves. ‘Ironbark’ represents the everlasting nature of the steel while ‘Arthouse refers to the creative space from which the crafted pieces originate. A soft natural palette is juxtaposed with a strong chunky logotype in a sophisticated, refined design.


  • Strategy, Identity, and Communications