Igniting ideas with a creative learning world


Treely is an education resource company launching with a hero product “The Storyteller Tree” to make teaching easier, more fun and engaging.

Goldi worked collaboratively with our client Sherryn through a Brand RocketTM process to develop a clear strategy to guide the visual design and communication for The Treely brand and the bigger vision for the ‘Treelyworld’ community.

Our goal was to create a stand out brand that will inspire and be loved. The vibrant use of colour and geometric pattern portrays the infinite possibilities of the modular Treely system — while also providing a framework for creativity, learning and inspiration with a powerful visual language.

“LOVE the guide. You are bringing the vision to life.”

Sherryn Deetleefs, founder

Implementation of the brand extended the visual language into a series of core patterns and colour themes, accompanied by engaging illustrations to demonstrate imagination within four key principles of Creative Thinking, Knowledge, Resilient Kids and Connected Communities. The brand rollout included brand guidelines, stationery, a desktop guide, 

partner prospectus, social media, website, packaging and direct mail. Treely was able to launch to market with a full suite of clear and conistent communications materials, delivering a bold but friendly tone of voice, clear messaging and benefits and inspiring visuals.

The Treely packaging and instruction manual were designed to continue the bold and friendly tone of voice, with simplified patterning and instructions. 

The illustrations and instructions are simple and easy to follow and contrast with the hand drawn nature of the key principle illustrations.

Brand identity, marketing materials, packaging


Sherryn Deetleefs and Alanna McTiernan



We’d love to help you create a better brand experience.

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