Clay is the first exhibition in a series by Ipswich Art Gallery, designed to develop visual literacy through experimental, process based, hands-on exploration of the Elements of Art .
IAG Kids Clay Studio harnesses the creative potential of clay to help children discover ‘form’ – traditional and non-traditional.
28 July — 5 November 2023
The Ipswich Art Gallery’s Children’s Gallery is an Australian first. It is the country’s first permanent, interactive children’s gallery space designed for the under-twelves, with specific programs aimed at the early childhood, lower primary and upper primary age ranges.
For Clay, it was transformed into a maker studio space to facilitate experimental, hands-on exploration, where children develop visual literacy and unleash their creativity through the art of making.
Goldi was engaged by the gallery to create the exhibition brand and experiential design, plus a suite of marketing collateral. As a hands-on, creative experience for both kids and adults the solution needed to be children focussed but captivate the hearts of the young and the young at heart.
The design celebrates the messy and tactile nature of clay. The imperfect letterforms and shapes resemble the fluid form of clay and highlight that art doesn’t have to be ‘perfect’. Friendly faces invite children (and adults) to get involved and get their hands messy.
Hannah Attwood, Engagement and Operations Manager
The transformed gallery space is warm and uplifting, with bright wall colours, custom built display shelving, inspiring and quirky vinyl graphics and fun clean up spaces. A mountain of clay evolves every day as a group experience, inviting collaborative play and discussion.
From opening days, visitation has been at near capacity, with many repeat visits even within a few days. The gallery is gathering insightful anecdotal feedback from staff and visitors, to demonstrate the importance and demand for such important play based learning in galleries.
Brand identity, marketing materials,
Ipswich Art Gallery
Thomas Oliver and Angela Golding
We’d love to help you create a better brand experience.Book a 15 minute phone call with Angela to discuss how you can make an impact and build value through design.